Corporate and promotional gift giving are very important aspects in your marketing and branding strategy. Whether it is an employee, client, or partner who is the recipient, gifting for any reason is always a way to foster goodwill. The gesture can also be used as a tool to expand your brand. Studies show that promotional branded products are kept and used longer products that are not branded. and are most likely to be passed to another person before being discarded. Think about how much exposure this can create for your brand. Each time the item is passed and used, your advertising dollars for that time period decreases.